9 out of 10 people turn to Google when searching for a product or service near them. So local SEO is not just a “nice to have” – it’s essential that you’re found for searches in the suburbs your business serves.
Find out how your business stacks up in your area right now…
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Here at Osoria Digital we offer a premium, bespoke local SEO service, that we believe cannot be rivalled. We practise what we preach, which is why we able to boast #1 rankings for ‘SEO Agency Lekki’ ‘SEO Consultant Lagos’ ‘SEO Agency Ajah’ as well ranking in the top 3 across the local map listings.
If you’re a local business and you’re not investing in SEO, you are missing out on A LOT of leads. We know how hard it can be to gain visibility in a local marketplace and are here to get your business seen locally.
Even if you have a physical location, Local is still incredible vital. 72% of users search online before visiting a local store. It’s never been more important to reach our potential customers through local SEO.
Is your local SEO dialed in or have you fallen behind the competition? Find out the answers to all this and more now…
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We are a full service local SEO agency in Nigeria.
This means all aspects of a high performing local SEO campaign are handled by our team, from content to links to Google My Business and local citations, so you can focus on your business.
If you want to rank your business for the suburbs that matter to you, or have your business show in the top spots in the Google Maps pack, we can help. Get in touch now for a free proposal.
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We’re so confident in our team, we’re willing to put our business on the line to prove we have what it takes to improve your local SEO presence.
If your ranking positions haven’t improved within 90 days, we’ll give you your money back. No questions asked.
But that won’t happen, because we’ve nailed a local SEO service that always delivers on its promises.
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We believe our local SEO service is unrivalled, here’s why…
The first stage of our SEO process is understanding the appetite (search) for your core services & products. This stage is vital in building out a campaign that generates the results you want. Once you start working with us, we will send you a media brief to complete. The brief will give us the information regarding the services you want to promote. We will use our experience to make recommendations on the best keyword strategy for your business.
The next stage is understanding what your competitors are doing, what learnings we can take form them & how we can implement a strategy that overtakes them. We will create tasks around keyword gap analysis and backlink gap analysis to understand the strategy they have in place. We will work to achieve quicks wins from this data as well as understanding how we can dominate in the long term.
Once we have completed the keyword research, we will put together a keyword sitemap that documents our recommendations for the website.
Once we have completed the keyword research, we will put together a keyword sitemap that documents our recommendations for the website.
We will then work to implement our recommendations for the technical and on-site changed needed. Our web development team will work with our SEO team to get this working perfectly. We have experiences in using a range of CMS’s such as WordPress, Shopify, Magneto and WIX.
We will also have a close look at the website current backlink profile. It’s important to understand if there are any links that could have a negative impact on the campaign, we would look to disavow these. We will then create a strategy around building natural links that add value to the campaign.
Once the majority of the set up is implemented, we would test the strategy other a number of months making tweaks where necessary. We would also report monthly. Our reports include data around traffic as well as keyword positions.
Want to see how we increased an Edtech’s website traffic by 217%? Then this case study is for you!
Like quite a few clients of ours, this business didn’t come to us with a clean slate. Their rankings were dropping, their keywords were falling off, and their business was hurting.
See how we were able to help them recover and turn their organic revenue around in just 90 days.
SEO is the process of increasing unpaid and organic traffic to your website. Local SEO has the same intent, though there is a geographic aspect. It is an especially useful tool to help your business promote your products and services to potential customers in your area.
The difference becomes apparent in the way people search for things online because traditional SEO wants to find the most relevant content, while local SEO wants to find businesses or locations. The geographical area of your company may sway SEO, but it is not always connected to physical stores.
Here are some examples of local SEO at work: “Lekki pizza” and “car dealer in Lagos” searches suggest that the user has local intent. There is a much stronger inclination of purchase, too, which dramatically alters the types of pages that Google or Bing will display on their search-engine results.
Local SEO is a way to increase organic or unpaid traffic to a website when consumer queries have an intent for local geographic information. Examples of these queries might include “best burger in Lekki” or “veterinarian near me.” Both searches suggest the user wants to find useful information to guide their dining or pet-care needs.
Optimizing your website means writing content that includes a geographic connection to a specific location. That can be as simple as putting your building address online. Once this information is available to Google, the company will use it to see whether or not your business fits an existing geo-signal.
Google will also look for other relevant information to facilitate information to users. That typically includes NAP – name, address, and phone. Listing these details on your website makes it easier for Google to locate you and share your business.
However, it’s not just on your site this needs to be found. Google will look for local citations – listings on business directories and other such places.
Finally, the quality of your reviews on the Google My Business platform play a role. The more reviews and the higher your rating the great the effect it has on your local SEO performance.
NAP is an acronym that refers to the name, address, and phone number of your business. These are essential pieces of information when it comes to finding your company on a local search. Incorrect or confusing information can lead to poor user experiences and can stifle your website’s Google visibility.
Creating NAP information for your company website is easy. The three pieces of information should be on a highly visible part of your website that Google and consumers can read. If you have a Google My Business listing, make sure the information there is correct, too.
Once you post the NAP to your website, you need to also create listings on local directories, and follow up to find any preexisting potentially incorrect listings. Give your company a Google search and verify that everything is factual on all of the sites that list it. You might want to create a compilation of listing sites so you can do routine checks for accuracy. Remember, NAP is vital to the point where researchers have found a 16-percent change in website performance based on the consistency of NAP information.
Local SEO refers to optimizing a website for consumer queries with geographic intent. The goal of local SEO is to associate the physical location and contact information of your company. An example of a query you would want to target might include “dentists in lagos” or “ice cream shops nearby.”
There are a couple of simple steps you can take to improve your local SEO. That includes adding NAP or your name, address, and phone number to your website. You also can correct any erroneous business information and create a Google My Business profile.
Companies have a dozen other ways to improve their correlation with local services and products. Some of these include more intricate processes, such as creating a responsive mobile interface and earning high-quality backlinks. When it comes to conquering these things, you might want to reach out to a trusted local SEO agency, like Osoria Digital – just click the FREE strategy button now.
A local citation is any reference to name, place, or phone number (NAP) of your business. These mentions can occur on your company’s website, directories, or social-media platforms. Google and other search engines use them to locate and tie the products and services of your business to a geo-signal.
While the elements of NAP are the most common forms of local SEO citations, they are not the only ones. Other sources for information can include videos, images, business categories, driving directions, email addresses, fax numbers, and social-media platforms. Search engines will even consider what types of payment your company accepts.
Local SEO citations draw on a wide range of sources, from Google My Business to government databases to guilds. Make sure that the available information for your business is accurate at every one of these sources. Misinformation can undercut your SEO and, in turn, your Google visibility.
Unfortunately, this isn’t everyone. We only select applications who will truly benefit from marketing campaign, ones that will bring in an ROI that outweighs the initial investment into our system.
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