OSORIA DIGITAL Helps Online Business School Boost Traffic 217 %

Published

June 12, 2023

The Keywords

As you might imagine for an English-speaking country with a diverse population and many of its citizens looking to further their education abroad, Nigeria is home to some of the best brains in the entire world.

Our task was to find the right keywords used by searchers with a high intent to purchase. After our research phases, we identified keywords like:

Online Business School in Nigeria
Short Professional Courses in Nigeria
Online PHD Programs in Nigeria
Online Masters Degree in Nigeria

All we had to do is get Metropolitan School of Business and Management to appear in the top results for these searches, and their reputation for being the best would finally be reflected in their online presence.

The Campaign

After assessing their website and the website of their main competitors, our first task was to completely overhaul the SEO structure of content. Before we changed things up, their website pages contained no keyword strings, low keyword density, heavy images and sliders that reduced page load time and their blog section had news articles that were totally irrelevant to the needs and wants of their customers nor topical relevance to their industry.

This is a big no-no if you want to appear as an authority in your industry and in the eyes of search engines.

Our SEO team fixed all of these issues within the first week, laying a strong foundation for phase two of the campaign.

In phase two, our link-building team got to work on leveraging Metropolitan School of Business and Management expert reputation and getting them mentioned on some of the biggest media and Ed tech websites on Google.

The authoritative links combined with our site optimizations had a massive impact, quickly shooting Metropolitan School of Business and Management to the top of Google!

The Results

Our campaign resulted in an increase in over 30 positions across all the keywords for our client!

Metropolitan School of Business and Management now ranks in the top three positions on Google for all of their main keywords in Nigeria:

We’re delighted to say that this translated into BIG revenue gains.

Yomi Samson, the Head of Marketing, Metropolitan School of Business and Management has said:

“I wanted to take a moment and let you know how happy we are. You have show great knowledge in regards to SEO best practices as well as optimization strategy and management of Metropolitan School of Business & Management’s website. Most importantly, you have obtained results, and that is an undeniable measure.”

March 2023 (Before Osoria Digital) 1.2K Organic Visits

June 2023 (After Osoria Digital) 1.4K Organic Visits

After a few consistent months of hard work, we’ve recovered this site’s organic traffic, bumped many of their keywords up to page 1, and doubled their organic traffic value!

If you’d like some help with your site (even if you’ve had a penalty or dropped in traffic), you might be interested in our managed SEO program.

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The Proofs In the Pudding

Hear It from Our Happy Clients!

"I am very impressed with the clinic's Website Traffic & patient flow. Unlike other SEO companies, with you I know exactly what work is being done, with other companies you just hoped that they were doing what they said they were going to do!"

Dr.Uche Iheme

Founder & Senior Dentist At Richmond Dental

"Ojeme Victor's SEO and SEM skills are amazing. He was able to get my new site number 1 rankings on many organic search terms within 3 months! I was shocked how knowledgeable and bright he is at search engine optimization. I highly recommend this services to anyone with a website that needs top placements in the search engines."

Deba Edoma

IT Project Manager First City Monument Bank Limited

“I wanted to take a moment and let you know how happy we are. You have show great knowledge in regards to SEO best practices as well as optimization strategy and management of Metropolitan School of Business & Management's website. Most importantly, you have obtained results, and that is an undeniable measure.”

Mr.Yomi Samson

Head Of Marketing At Metropolitan School of Business & Management

Providing Businesses With A Ton Of Organic Clicks

Unfortunately, this isn’t everyone. We only select applications who will truly benefit from marketing campaign, ones that will bring in an ROI that from outweighs the initial investment into our system.