Technical SEO
Technical SEO Service
For every second of delay in your page load time, your bounce rate increases and you’re losing valuable leads.
Improve your website performance and capture high-quality leads and traffic with our technical search engine optimization (SEO) services.
At Osoria Digital we pride ourselves on our delivering cutting-edge solutions and industry-leading technical expertise to drive real commercial value, lead generation, and ROI for clients.
What is Technical SEO and Why Is It Important?
Technical SEO is the process of ensuring your website is compatible with search engine guidelines so that it can be crawled and indexed without any problems. The main goal of a technical SEO audit is to assess your website’s current SEO and determine which aspects you need to improve for a seamless online experience.
Over the years, user demands have dramatically changed and search engines have become more sophisticated. According to Statista, there are now approximately 3.5 billion smartphone users across the globe. This massive surge in smartphone usage has prompted Google to launch an algorithm update that places more importance on site speed and mobile experience in ranking web pages.
Today, websites with a poor structure, slow page load time and wonky redirects can be penalized by Google. Without proper intervention, these technical SEO issues may result in a steep drop in search rankings and organic traffic. Given that the top organic search results receive nearly 35 percent of clicks, a decline in ranking could be detrimental for your business.
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Technical SEO: Your First Step in Creating a Better Search Experience
At the core of algorithm changes is one goal: to provide the best user experience possible. To achieve this, you need to understand carefully what is technical SEO, what it entails and how you can leverage SEO technical audit to ensure your website adheres to search engine guidelines and industry standards.
Technical on page SEO includes several components, such as site speed, Accelerated Mobile Pages (AMP), robots exclusion standard (robots.txt), XML sitemap status and content quality. These factors are critical to your website’s online performance. According to Google, a 10-second page load speed can result in a 123 percent increase in bounce rate. A one-second delay in mobile page loading time can lead to a 20 percent drop in conversion rate, an 11 percent decline in page views and a 16 percent decrease in customer satisfaction.
Don’t wait until technical SEO issues cause adverse SEO ramifications to your site. Invest in technical SEO for eCommerce, WordPress and other content management systems (CMS) now and save time and money later.
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Why Partner With A Technical SEO Agency?
Unfortunately, most websites are not tested to ensure that they are search engine friendly (never mind optimised), by the people that build them. Fundamental mistakes are often made, which might seem small, but over time these mistakes compound and incapacitate a website’s performance in search engines.
Investing in effective technical SEO is making the right technical decisions overtime (whether small or large) which optimise a website and maximise its potential for search engine visibility. These decisions add up overtime add up and lead to significant increase in organic traffic and therefore conversions.
Technical SEO is about applying best practices in a manner that works for your platform, CMS, and business objectives. Whilst there are best practices and standards to maintain in some areas, there is no one size fits all approach.
This is why we partner with brands, rather than be seen as an external vendor so that we can be aware of changes across both the marketing calendar and wider business to identify both opportunities and threats to organic search performance.
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Technical SEO Services for Local Businesses
Improve Your Search Rankings Without Adding Any New Content
In this competitive digital landscape, you must stay on top of the latest technical on-page SEO tactics and algorithm updates to boost your website’s profitability. Understanding what is technical SEO and what it demands allows you to ensure your web pages are structured for both online users and search engine spiders.
Technical optimization SEO involves the following processes:
- Running a crawl error report
- Eliminating duplicate content
- Auditing preferred domain
- Improving metadata
- Checking HTTPS status codes
- Checking broken links
- Creating an XML sitemap
- Implementing Secure Sockets Layer (SSL)
- Increasing site speed
- Utilizing robots.txt
- Optimizing website for mobile
- Auditing redirects
- Performing a Google site search
- And Lots More…
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Technical SEO Services
Create Actionable SEO Strategies for A Winning Online Campaign
TECHNICAL SEO AUDIT
We perform a comprehensive SEO technical audit to identify and fix your website’s technical SEO issues. The audit covers vital checkpoints, including mobile performance, internal link structure, page speed, XML sitemap, indexation, crawl errors, robots.txt and site architecture. Using the analytics results, we develop short- and long-term solutions to improve your visitors’ website experience and increase your Google rankings.
COMPETITOR ANALYSIS
Get a complete overview of your competition’s optimization tactics and determine your conversion opportunities. Our technical SEO consultant evaluates your competition’s keyword performance, search engine rankings, social media presence and technical and backlink profile. These processes allow us to create strategies that will provide you with a distinct advantage in your respective niche market.
META DATA ANALYSIS
Improve your online visibility and gain more traffic with meta tags that effectively describe your page content to web visitors and search engines. Thrive performs technical SEO for WordPress, which involves analyzing and optimizing your meta descriptions, title tags, meta keywords, alt attributes and robots tags. In this way, we ensure no misused metadata could severely harm your SEO performance.
IMAGE OPTIMIZATION
Large images slow down your site performance and drive away page visitors. Reduce your site load time and attract more customers with technical SEO for eCommerce. Our specialists choose the right file format, optimize your alt attributes, reduce the file size of your images, utilize image sitemaps and maximize image optimization plugins.
SPEED OPTIMIZATION
Page speed affects your ranking and, more importantly, your customers’ online experience. Our technical SEO specialists enable file compression to reduce the size of your CSS, JavaSCript and HTML files. We also optimize your code, reduce redirects, leverage browser caching, utilize content distribution networks (CDNs) and improve server response time.
STRUCTURED DATA MARKUP
Make it easier for search engines to crawl, interpret and display your content using schema markup. We highlight your page elements, assign data tags, create the HTML and add the schema markup to your page. Our team utilizes Google’s Structured Data Testing Tool to test your markup and diagnose any issues.
KEYWORD RESEARCH
We use advanced competitive research (Competitive Gap Analysis) to find what you’re missing: High volume, low competition, valuable keywords. Then we build out awesome, well-researched content to target these buyer keywords!
BACKLINK ANALYSIS
Gain a better understanding of your website’s online authority and search ranking capabilities with technical SEO for eCommerce and other platforms. Our team performs backlink analyses to ensure you acquire incoming links from reputable and high-authority websites. We utilize various backlink data sources to identify your referring domains, check their site authority and determine the social share magnitude of the linking pages.
PENALTY RECOVERY
Google penalties can be a product of algorithm changes or black-hat technical SEO for WordPress. To help you recover from a penalty, our SEO experts utilize Google Search Console to identify which type of penalty affects your website, assess your backlink strategies and resolve variations on original web pages and content crawled by Google. We also check all your redirects to ensure they work correctly.
WEBSITE MIGRATION
Website migration is a delicate process. Develop a robust migration plan to avoid losing valuable traffic. We perform SEO-friendly website migration, which involves benchmarking analytics performance, mapping all changed URLs from the old site to the new domain, updating all internal links, eliminating duplicate content, managing 404 pages and monitoring traffic and rankings.
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See How Businesses Like Yours Drive More Leads & Customers With Osoria Digital
On-Page SEO Case Study: A 1,136 % Boost In Organic Traffic 6 Months After Website Redesign
Richmond Dental Clinic’s mission is to expose thier patients to optimal dental care. They do this by employing evidence-based dentistry, aimed at presenting patients with improved dental outcomes and that is why their services have been exceptional for over 25 years. Their highly trained staff can work with different ages of patients.
EdTech Client Doubles Targeted Traffic By 217% in 90 Days
Want to see how we increased an Edtech’s website traffic by 217%? Then this case study is for you!
Like quite a few clients of ours, this business didn’t come to us with a clean slate. Their rankings were dropping, their keywords were falling off, and their business was hurting.
See how we were able to help them recover and turn their organic revenue around in just 90 days.
A Technical SEO Company that Gets Results
ACHIEVE TOP SEARCH ENGINE RANKINGS WITH OUR ROBUST TECHNICAL SEO STRATEGY
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Providing Businesses With A Ton Of Organic Clicks
Unfortunately, this isn’t everyone. We only select applications who will truly benefit from marketing campaign, ones that will bring in an ROI that outweighs the initial investment into our system.
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