How Osoria Digital Increased Bookings for Shortlet Apartments in Lekki by 145%

Client Overview

A real estate agency specializing in luxury shortlet apartments in Lekki, Lagos, partnered with Osoria Digital to boost bookings for their properties. With the rise in demand for short-term rentals, the agency aimed to capture high-intent travelers and business professionals looking for premium accommodations.

The Challenge

The agency faced several hurdles in their campaign:

1. High Competition: Lekki is a hotspot for shortlet apartments, with numerous competitors vying for the same audience.
2. Low Conversion Rates: Their previous campaigns failed to convert clicks into bookings, resulting in low occupancy rates.
3. Budget Efficiency: They needed to maximize ROI while keeping costs under control.
4. Short Campaign Duration: The campaign had to deliver results within a tight 17-day timeframe.

The Goal

• Drive 2,000+ clicks to their booking platform.
• Achieve a 145% increase in bookings.
• Increase occupancy rates for their shortlet apartments in Lekki.

The Solution

Osoria Digital designed a targeted PPC campaign focused on high-intent audiences, compelling ad copy, and optimized landing pages to maximize clicks and bookings.

1. Audience Targeting

• Geographic Focus: Targeted Lagos, with a focus on Lekki and surrounding areas.
• Demographics: Focused on professionals aged 25–45, including business travelers, expats, and vacationers.
• Custom Intent Audiences: Created audiences based on search behavior (e.g., “shortlet apartments in Lekki,” “luxury rentals Lagos”).

2. Keyword Strategy

• Targeted high-intent keywords like:
  • “Shortlet apartments in Lekki”
  • “Luxury rentals Lagos”
  • “Affordable shortlet Lekki”
• Used negative keywords to filter out irrelevant traffic (e.g., “long-term rentals,” “cheap hotels”).

3. Ad Copy Optimization

• Created compelling ad copy highlighting unique selling points:
  • “Experience Luxury Living in Lekki – Book Your Shortlet Today!”
  • “Premium Shortlet Apartments in Lekki – Perfect for Business or Leisure!”
• Included strong CTAs like “Book Now” and “Check Availability.”

4. Landing Page Optimization

• Designed high-converting landing pages with:
  • Stunning visuals of the apartments and amenities.
  • Easy-to-use booking calendars and filters.
  • Trust signals (e.g., guest reviews, secure payment options).
• Added urgency with phrases like “Limited Availability – Book Now!”

5. Performance Monitoring & Optimization

• Used Target CPA bidding to optimize for cost per conversion.
• Monitored campaign performance daily and adjusted bids, ad copy, and targeting to maximize results.
• Set up conversion tracking to measure bookings and ROI.

The Results

In just 17 days, the campaign delivered outstanding results:

• 2,410 Clicks
  Exceeded the goal of 2,000 clicks by 20%.
• 145% Increase in Bookings
  Bookings soared by 145%, significantly boosting occupancy rates.
• Cost per Conversion: ₦186
  Achieved a highly efficient cost per conversion, ensuring a strong ROI for the client.
• Average CPC: ₦115
  Kept the average cost per click below the target of ₦200, maximizing budget efficiency.
• Increased Occupancy Rates
  The campaign drove a significant increase in bookings, boosting occupancy rates and revenue.

Key Takeaways

This campaign demonstrates the power of a well-executed PPC strategy for driving bookings in the competitive shortlet market. Key success factors included:

• Precise audience targeting to reach high-intent travelers.
• Compelling ad copy that highlighted the unique value of the properties.
• High-converting landing pages designed to simplify the booking process.
• Data-driven optimization to maximize ROI and minimize costs.

Ready to Boost Your Real Estate Bookings?

If you’re looking to increase bookings and grow your real estate business, let’s create a custom PPC strategy tailored to your goals. Contact Osoria Digital today to get started!